Service: Influencer Marketing, Paid Instagram Campaign, Meta Ads, Design and Additional Communication Assets Year: 2023 Industry: STABILO – Schreibwaren / DIY
Goal To build a consistent, brand-compliant presence on Instagram, Facebook & LinkedIn. The aim was to strengthen visual brand identity and create content that aligns with Eldora’s values and core themes.
Implementation
Collaboration with selected influencers from the DIY and crafting community
Production of target-group-specific content for Reels and feed posts
Targeted paid ads on Instagram and Facebook
Focus on demographic targeting (Women aged 18–34)
Drag
Results Easter Campaign
514,345 users reached
Post 2: 239,932 users reached
0.63 CHF cost per result
Significant increase in engagement within the female 18–34 age group