Year: 2024
Industry: Cosmetics / Beauty
Service: Social Media Strategie, Content Creation (Design, Templates, Videoproduktion), Instagram Management, Meta Ads (Instagram & Facebook)
Goal
Increase visibility, reach and trust. Attract new clients through targeted content and high-performing ad campaigns.
Implementation
Within just four weeks, the organic content strategy delivered a powerful increase in overall visibility and engagement. The account reached 4,588 users, generating over 20,000 impressions, which reflects strong brand exposure within the target audience. Audience interest also translated into action with 2,885 profile visits, while 876 engaged accounts confirmed active interaction with the content. Together, these results demonstrate a clear boost in reach, awareness, and community engagement in a short time frame.
The paid Meta ad campaigns delivered strong performance in both reach and lead generation. A total of 21,452 people were reached, generating 56,318 impressions, which ensured high visibility across Instagram and Facebook. The campaigns also produced 59 qualified leads, directly supporting new client acquisition. With a 3.72% click-through rate (CTR), the ads achieved a solid engagement level, demonstrating effective targeting, compelling creatives, and a well-optimized conversion strategy.